Technology That Keeps You Ahead

CHinaCan 2010 . The 2010 China International Packaging Fair (CHIPF 2010) was held in Beijing from June 2 to 4. Hosted by the China Packaging Federation, it is the Chinese region’s premier exhibition of packaging and processing machinery, materials and associated technologies.

Running parallel to the main show was ChinaCan, organized by the China Metal Packaging Association, which offered a two-day series of talks on technical issues of special interest to metal-packaging professionals. The exhibition – and the Soudronic stand – attracted plenty of visitors among them quite a big number from outside China. Pride of place at the Soudronic booth went to our top-of-the-line SOUCAN 1080 FB high-speed canbody welder, which has a top speed of 1000 cpm and runs with a sheet thickness of 0.12 mm. The best and fastest welding machine available made a deep impression on many visitors, who were keen to have more detail. Specialists and customers from a wide range of industries were generous in their praise of the new machine, which, judging from the number of enquiries and ongoing negotiations, appears to have a very promising future in China. At the ChinaCan conference, three of our top specialists – Mr. Yitao Xu (Soudronic China), Mr. Rolf Geide (Cantec) and Mr. Christophe Robert (Sabatier) – teamed up to give a fascinating one-hour presentation on a variety of topics that was very well received by their audience. Soudronic’s success in the Chinese market suggests that the industry professionals hear the message loud and clear: Soudronic means «Technology that keeps you ahead».

CANNEX 2010 in LAS VEGAS, NEVADA, APRIL 27-29, 2010 . Despite of the most attractive location, namely Las Vegas, Nevada, the activities during Cannex 2010 were rather going on smoothly. There was no hectic. We missed our lively customers from Latin America and those from overseas. However, it was very challenging to receive on our booth, hosting also Mectra, Wilco and Sellacan, quite a number of very high-ranking decision-makers amongst our customers. We therefore look into a promising future in the US and also on other continents. This statement is true for

- Sabatier in France, General Line Business

- Ocsam and Cepak in Italy, Slitters and Transfer Units

- Cantec in Germany, End-O-Mat/Can-O-Mat business

Last but not least, Soudronic AG has good opportunities to sell attractive new welders, not only for new investments but also for the replacement business. It is most encouraging to discover that the demand for investments into new production capacities for 3-piece food can lines is gaining importance again, this after quite a number of lean years during which replacement was rather made in DWI can manufacturing line.

Soudronic Ltd., who set up the booth and was responsible for the organisation, did a great job.

La Doria Goes with soucan . La Doria S.p.A. is one of Italy’s leading producers of tomato-based products, fruit juices and canned vegetables. Despite last year’s tough economic climate, the company decided to trade in its 24-year-old FBB-series machine togeter with a 9-year-old Cevolani welder and replace them with two new Soudronic SOUCAN 1080 FB welding machines that produce 800 ½-kilogram, 73x113-mm cans per minute.

This means that La Doria now has a total of three Soudronic high-speed machines, one in the Sarno facility (purchased seven years ago) and two at the plant in Angri. The two new machines will boost production by at least 20%. As one of the market’s major opinion leaders, La Doria has shown that metal packaging is still alive and kicking and looks to the future with confidence.

Pictured: Sabatino Izzo, Technical Manager of La Doria S.p.A (right) and Soudronic representative Pasquale Napolitano.

GREEN'S THE WORD . Ask the average consumer about their idea of eco-friendly packaging and what answers do you expect? Glass jars? PET bottles? Tetra Pak containers? One thing's for sure: most won't think of steel cans. At Soudronic, we think the time has come for manufacturers in the canmaking industry to put the record straight.

Consider the facts. Apart from the obvious convenience reasons for using cans, metal is a reusable material that can be recycled infinitely without losing any of its essential properties. In 2007, the EU recycled 59% of its steel cans and 58% of its aluminium drinks cans, putting it way ahead in the recycling stakes. The only metal lost is the metal consumers don't recycle. What's more, cans made from recycled material save a full 75% of the energy used to make new ones. Cans are now lighter than ever before, which means we use fewer natural resources. In short, metal packaging offers advantages that make it attractive both short- and long-term.

And these are the points taken up by the new Soudronic advertising campaign. Initially consisting of four subjects, the campaign highlights the ecological benefits of metal packaging in general. But it also shows how Soudronic's push towards downgauging and even lighter cans will further cut the industry's use of raw materials, save natural resources and help reduce the world's carbon emissions footprint. All of which is good news for responsible customers looking to make the right environmental choices.

A business-to-business offensive, the new Soudronic campaign was designed to make canmakers aware of the largely unspoken – or unperceived – ecological benefits of their product. If this ultimately helps to change consumer perceptions about metal packaging – and push up recycling rates still further – Soudronic will have more than achieved its objective.
See the first ad of the campaign
See the second ad of the campaign
See the third ad of the campaign
See the fourth ad of the campaign
See the fifth ad of the campaign
Flyer 'Green's the Word'